Your privacy on this site

Who we are

This site, artificialintelligenceact.uk, is run by Private Equity Systems Ltd, a company registered in England and Wales (company number 07193494), with its registered office at 216 Wards Wharf Approach, London, E16 2EQ, United Kingdom. We are the "data controller": the organisation responsible for your personal information under UK data protection law (the UK GDPR and the Data Protection Act 2018).

Based on the Information Commissioner's Office (ICO) self-assessment, we are exempt from paying the data protection fee, so we don't have an ICO registration number. We still follow all our other data protection duties.

The site is produced in partnership with Apollo AI Ltd. Apollo AI does not receive any personal information from this site.

For anything about your privacy, email privacy@artificialintelligenceact.uk or write to us at the address above.

The quiz leaderboard

Before you start the quiz you can enter a name or nickname, or choose Play without saving. If you enter a name, we save:

• the name or nickname you typed;
• your score, the robot character it earned you, and whether you took the grown-ups' or kids' quiz;
• the date and time you finished.

This appears publicly in the Top 10 and Latest players lists on the quiz page, where anyone visiting the site can see it. Please don't use your full name, or anything that identifies you, if you'd rather not be recognisable.

We check names automatically and refuse ones that contain offensive words. We may remove any entry we think is inappropriate.

Why we can use it (lawful basis): our legitimate interests in running a fun, public leaderboard that you choose to join. You don't have to join to play: the quiz works the same without a name.

How long we keep it: entries are deleted automatically 12 months after they're saved. If you want yours removed sooner, see your rights below.

Stopping abuse

To stop anyone flooding the leaderboard, each saved score is stored with a scrambled ("hashed") version of the internet (IP) address it came from. The scrambling uses a secret key, so the stored value can't easily be turned back into your address. It is only used to limit how many scores one visitor can save in an hour, and it is cleared from every entry after 24 hours.

Lawful basis: our legitimate interests in keeping the site secure and fair.

Children

The Junior Explorers quiz is designed for children aged 8 to 12. We ask children to use only a first name or a nickname, and the page reminds them to ask a grown-up before sharing anything online. We don't ask for age, email, location or any contact details, and we don't build profiles of anyone.

If you're a parent or carer and want your child's leaderboard entry removed, email us and we'll delete it.

Cookies and browser storage

We don't use cookies. To make the quiz easier to use, your browser keeps two small notes on your own device, using a feature called local storage:

• the last nickname you entered, so it's filled in next time;
• the best character you've reached in each quiz.

These stay on your device and are never sent to us. You can remove them at any time by clearing your browser's site data.

Other companies involved

• Hosting. The site and the leaderboard database are hosted in the UK by our web hosting provider, British Hosting (www.britishhosting.co.uk), which processes data only on our instructions. Like any web host, its servers keep standard technical logs (such as IP address, browser type and the pages requested) for security and to keep the service running.
• Share buttons. The WhatsApp, X, Facebook, LinkedIn and email buttons on the quiz result are plain links. Nothing is sent to those services unless you click one; then their own privacy policies apply.

We don't sell your information, and we only share it if the law requires us to.

Your rights

Under UK data protection law you have the right to:

• access the personal information we hold about you;
• have it corrected if it's wrong;
• have it deleted;
• object to us using it, or ask us to restrict how we use it;
• receive it in a portable format, where that applies.

To use any of these rights, email privacy@artificialintelligenceact.uk. Leaderboard entries aren't linked to an account, so to help us find yours, please tell us the nickname you used, roughly when you played, and your score. We'll reply within one month.

Complaints

If you're unhappy with how we've handled your information, please contact us first so we can try to put it right. You can also complain to the UK's data protection regulator, the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint, or call 0303 123 1113.

Changes to this notice

We'll update this page if the way we use information changes, and show the new date at the top.